Breakfree Holidays Relaunches as Weekend Park Breaks Rise Almost 69%

Breakfree Holidays has unveiled a new brand identity and website, and reports an almost 69% increase in short weekend bookings since 2024. The figures were set out by Hospitality and Catering News on 3 November 2026.

Breakfree is a family-owned British travel business. It sells holidays at parks run by other operators, rather than running those parks itself. For anyone who owns a static caravan or lodge, the booking data offers a clear snapshot of demand for short stays at UK holiday parks.

What the booking figures show

According to Breakfree's own booking data, younger adults now account for more than 40% of its market, compared with 34% in 2024. The company has also recorded a 46% year-on-year increase in bookings made directly through its website.

Demand for more than one holiday has risen as well. Breakfree reports a 6% rise in multiple-trip bookings since 2024. These now account for more than 40% of its bookings, compared with 36.5% two years ago.

The company links the shift to shorter, more frequent holidays. That is relevant to holiday static and lodge owners, because interest in weekend and short-break stays can keep parks busier outside the peak summer weeks and support let demand where owners rent their holiday homes.

A booking business, not a park operator

Breakfree traces its origins to 1989, when Peter Sakal, the father of Deia Sakal, pioneered a £9.50 newspaper holiday promotion. The business says it has since helped more than 20 million people take holidays across the UK and Europe. Today it works with more than 170 holiday operators and offers holiday parks, cottages, lodges, hotels and boating holidays, with destinations including France, Spain, Italy, Portugal and Croatia.

Its UK holiday park partners include Parkdean Resorts, Haven, Park Holidays UK and Hoburne. The relaunch is being led by Deia Sakal, who said the company wants to broaden its audience and change how people think about holiday parks, while the traditional family holiday remains a large part of what it does.

Facilities, partners and what this may mean for owners

Deia Sakal pointed to improvements in park facilities, accommodation and leisure, including waterparks, design-led lodges and stronger food offers, as a reason younger adults, couples and groups of friends are booking. "The product's moved on enormously. Now it's time to change the way people think about it," she said.

Investment of that kind is already visible at individual parks. We recently covered Parkdean's planned £6 million upgrade at Thorness Bay, due for Easter 2027. Owners at Parkdean parks who are considering a sale can also read our guide to selling a static caravan at Parkdean Resorts.

The reported figures do not tell an individual owner what their own park, pitch or let income will do next. They do show that a long-established booking business is seeing stronger demand for short weekend breaks, more repeat trips and a younger mix of guests at the sorts of parks where holiday statics and lodges stand.

Thinking about selling?

If you own a holiday home and are weighing up your options, Static Caravan Buyer can give you a free, no-obligation valuation and help with the park paperwork. We charge no commission when we buy your caravan. Payment is made on collection day before the caravan is loaded. Call us on 0800 644 5000 for a friendly chat, with no pressure to go ahead.